Watermark When it Comes to AI, Are We Putting the Cart Before the Horse? Verance’s announcement of watermarking to fight deepfakes raises a troubling question Former Samsung Exec to Manage Verance's ATSC 3.0 Efforts in Korea Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Tech Advances Boost Adoption of 8K Production2Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics3Sony Considering Bid to Acquire Paramount 4Netflix Adds 9.3M Subs in Q15Adobe Launches New Adobe Express Mobile App with Firefly AI