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DoubleVerify Debuts Attention Measurement for Social Media

By George Winslow published

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time

Insights
money

VideoAmp Integrates Snap Inc. Ad Inventory

By George Winslow published

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution

Partnerships
Snapchat

Snapchat Adds More Content with Disney, ViacomCBS and NBCU Deals

By George Winslow last updated

The deals will expand the number of shows on channels offering short-form videos in Snapchat’s Discover area

Partnerships