Project OAR

Latest about Project OAR

Univision

Univision Joins Project OAR for Addressable Advertising Development

By Michael Balderston published

Univision will be on the committee focusing on standard creation

Standards
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Project OAR Created to Establish Addressable Ad Standard

By Michael Balderston published

Top media and technology companies agree to collaborate on standard.

Standards
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Verance Announces Support for Project OAR

By Phil Kurz published

The project aims to enable dynamic advertising on connected TVs and other devices.

Standards
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Fox Joining Project OAR for Addressable TV Advertising

By Michael Balderston published

OAR has also announced the formation of an Agency Advisory Committee.

Business