Latest about Political Ads
DirecTV Launches New CTV Political Ad Platform
The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns
Nexstar Media Names Samantha Osborne Reynolds VP of Political Sales
She will be responsible for building and managing the company’s newly created national political sales division
Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5
$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
FCC Takes First Step in Effort to Require Disclosure of AI-Generated Content In Political Ads
Disclosure requirements would ensure consumers are fully informed when AI-generated content is used in political ads on TV and radio; Commissioner Carr blasted the idea as “a recipe for chaos”
FCC’s Carr Opposes Effort to Require Disclosure of AI-Content in Political Ads
Carr calls the effort “as misguided as it is unlawful” and said it would "do more harm than good"
FCC Chair Rosenworcel Proposes FCC Require Disclosure of AI Content in Political Ads
The proposed disclosure requirements would ensure consumers are told about AI technology being used in political ads
Sinclair Prebooks $77M in Political Ads
Advertising revenue rose by 4% in Q1 2024 but core advertising excluding political was down by 3% YoY
