Latest about Political Ads
Federal Appeals Court Blocks Some FCC Political Ad Discount Rules
The agency had issued a Public Notice that would have cost broadcasters significant revenue by expanding the parties who can get discounted political ad rates
Gomez Criticizes FCC’s Media Bureau on Political Advertising
Going into the midterms, the FCC Commissioner said the Bureau's interpretation of eligibility for discounted political ads will unleash a `flood’ of dark money
Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory
The integration helps advertisers navigate a polarized news landscape with news reliability-based targeting within news inventory
DSPolitical and FreeWheel Partner on Political CTV Ads
The data and ad tech alliance gives campaigns the ability to target voters more precisely
DirecTV Launches New CTV Political Ad Platform
The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns
Nexstar Media Names Samantha Osborne Reynolds VP of Political Sales
She will be responsible for building and managing the company’s newly created national political sales division
Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5
$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
