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Political Ads

Money
TV Ads Produced Biggest Bang for the Buck in Battleground States The ads also helped boost voter turnout and TV local news was cited as the most trusted news source
Money
Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV
Advertising
‘Reaching the Right Person at the Right Time’ New advertising solutions prioritize targeting, monetization and viewer engagement

Latest about Political Ads

FCC seal

FCC: Political Ads Lowest Unit Rates End on Election Day

By Michael Balderston published 3 November 20

Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate

CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds

By Michael Balderston published 17 August 20

Majority of undecided voters have an ad-supported streaming TV service

NAB Says FCC Political Ad Orders are ‘Impracticable’

By Michael Balderston published 14 February 20

Issue surrounds broadcasters properly identifying political ads and the issues they cover

BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media

By Michael Balderston published 6 November 19

BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.

The Video Show: One Minute With Nate Kresge

By TVT Staff published 4 November 19

GK Visual co-owner shares thoughts on political campaign videos.

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