Political Ads

Maryland Democrat says ads “constitute a violation of the Hatch Act”

Comments are due by Sept. 25 on a controversial and potentially costly measure to expand who is eligible for LUC or lowest unit charge for political ads

On Sept. 4 the Supreme Court issued an emergency stay reinstating Media Bureau guidance that expanded the discounts to all authorized committees

The agency had issued a Public Notice that would have cost broadcasters significant revenue by expanding the parties who can get discounted political ad rates

Going into the midterms, the FCC Commissioner said the Bureau's interpretation of eligibility for discounted political ads will unleash a `flood’ of dark money

The integration helps advertisers navigate a polarized news landscape with news reliability-based targeting within news inventory

The data and ad tech alliance gives campaigns the ability to target voters more precisely

The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns

She will be responsible for building and managing the company’s newly created national political sales division

$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says