Latest about Political Ads
Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory
The integration helps advertisers navigate a polarized news landscape with news reliability-based targeting within news inventory
DSPolitical and FreeWheel Partner on Political CTV Ads
The data and ad tech alliance gives campaigns the ability to target voters more precisely
DirecTV Launches New CTV Political Ad Platform
The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns
Nexstar Media Names Samantha Osborne Reynolds VP of Political Sales
She will be responsible for building and managing the company’s newly created national political sales division
Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5
$2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
FCC Takes First Step in Effort to Require Disclosure of AI-Generated Content In Political Ads
Disclosure requirements would ensure consumers are fully informed when AI-generated content is used in political ads on TV and radio; Commissioner Carr blasted the idea as “a recipe for chaos”
FCC’s Carr Opposes Effort to Require Disclosure of AI-Content in Political Ads
Carr calls the effort “as misguided as it is unlawful” and said it would "do more harm than good"
