Political Ads TV Ads Produced Biggest Bang for the Buck in Battleground States The ads also helped boost voter turnout and TV local news was cited as the most trusted news source Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV ‘Reaching the Right Person at the Right Time’ New advertising solutions prioritize targeting, monetization and viewer engagement Grid List Latest about Political Ads FCC: Political Ads Lowest Unit Rates End on Election Day By Michael Balderston published 3 November 20 Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds By Michael Balderston published 17 August 20 Majority of undecided voters have an ad-supported streaming TV service NAB Says FCC Political Ad Orders are ‘Impracticable’ By Michael Balderston published 14 February 20 Issue surrounds broadcasters properly identifying political ads and the issues they cover BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media By Michael Balderston published 6 November 19 BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. The Video Show: One Minute With Nate Kresge By TVT Staff published 4 November 19 GK Visual co-owner shares thoughts on political campaign videos. The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Peacock Paid Subs More than Double to 20M2Streaming Viewing up 27% in 2022: Nielsen3Teradek Launches Prism Mobile Bonded Cellular 4K Video Encoder 4Vizio Updates Features to Help Viewers Discover and Manage Streaming Content5Interoperability: No Media Solution is an Island
FCC: Political Ads Lowest Unit Rates End on Election Day By Michael Balderston published 3 November 20 Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate
CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds By Michael Balderston published 17 August 20 Majority of undecided voters have an ad-supported streaming TV service
NAB Says FCC Political Ad Orders are ‘Impracticable’ By Michael Balderston published 14 February 20 Issue surrounds broadcasters properly identifying political ads and the issues they cover
BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media By Michael Balderston published 6 November 19 BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.
The Video Show: One Minute With Nate Kresge By TVT Staff published 4 November 19 GK Visual co-owner shares thoughts on political campaign videos.
