Latest about Political Ads
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
Disclosure requirements would ensure consumers are fully informed when AI-generated content is used in political ads on TV and radio; Commissioner Carr blasted the idea as “a recipe for chaos”
Carr calls the effort “as misguided as it is unlawful” and said it would "do more harm than good"
The proposed disclosure requirements would ensure consumers are told about AI technology being used in political ads
Advertising revenue rose by 4% in Q1 2024 but core advertising excluding political was down by 3% YoY
The ads also helped boost voter turnout and TV local news was cited as the most trusted news source
Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV
New advertising solutions prioritize targeting, monetization and viewer engagement
