Political Ads

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Money

TV Ads Produced Biggest Bang for the Buck in Battleground States

By George Winslow published

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Business
Money

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

By Tom Butts last updated

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Business
Advertising

‘Reaching the Right Person at the Right Time’

By Susan Ashworth published

New advertising solutions prioritize targeting, monetization and viewer engagement

Business
FCC seal

FCC: Political Ads Lowest Unit Rates End on Election Day

By Michael Balderston published

Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate

FCC
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CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds

By Michael Balderston published

Majority of undecided voters have an ad-supported streaming TV service

Insights
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NAB Says FCC Political Ad Orders are ‘Impracticable’

By Michael Balderston published

Issue surrounds broadcasters properly identifying political ads and the issues they cover

FCC
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BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media

By Michael Balderston published

BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.

Streaming
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The Video Show: One Minute With Nate Kresge

By TVT Staff published

GK Visual co-owner shares thoughts on political campaign videos.

Events
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