Political Ads
Latest about Political Ads

‘Reaching the Right Person at the Right Time’
By Susan Ashworth published
New advertising solutions prioritize targeting, monetization and viewer engagement

FCC: Political Ads Lowest Unit Rates End on Election Day
By Michael Balderston published
Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate

CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds
By Michael Balderston published
Majority of undecided voters have an ad-supported streaming TV service

NAB Says FCC Political Ad Orders are ‘Impracticable’
By Michael Balderston published
Issue surrounds broadcasters properly identifying political ads and the issues they cover
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