Latest about Political Ads
FCC Chair Rosenworcel Proposes FCC Require Disclosure of AI Content in Political Ads
The proposed disclosure requirements would ensure consumers are told about AI technology being used in political ads
Sinclair Prebooks $77M in Political Ads
Advertising revenue rose by 4% in Q1 2024 but core advertising excluding political was down by 3% YoY
TV Ads Produced Biggest Bang for the Buck in Battleground States
The ads also helped boost voter turnout and TV local news was cited as the most trusted news source
Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV
‘Reaching the Right Person at the Right Time’
New advertising solutions prioritize targeting, monetization and viewer engagement
FCC: Political Ads Lowest Unit Rates End on Election Day
Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate
CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds
Majority of undecided voters have an ad-supported streaming TV service
NAB Says FCC Political Ad Orders are ‘Impracticable’
Issue surrounds broadcasters properly identifying political ads and the issues they cover
