Password Sharing

remote and streaming content on a TV — Borrowing Video Streaming Services Remains Popular Among Younger Adults New research finds 18- to 34-year-olds account for 59% of adult DTC service borrowing

image of remote and a wall of video — Survey: 56% of Americans Still Sharing Passwords on Streaming Accounts 90% say they will drop streaming services if they hike prices or crackdown on password sharing

Young people using smartphones — One Third of Streamers Still Sharing Passwords Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz

Latest about Password Sharing

Netflix Adds 8.76M Subs, Hikes Prices Again

By George Winslow published 19 October 23

Password crackdown helped global subs grow to 247.15M; U.S. and Canada added 1.75M subs

Streaming

Netflix Password Crackdown Appears to be Paying Off

By Tom Butts published 12 June 23

Rate of new subscriptions more than doubled in the first four days after policy went into place May 23

Netflix Password Crackdown: Only 8% of Shared Users Plan to Subscribe

By George Winslow published 31 May 23

Half of those sharing a password said they would stop using Netflix according to a Cordcutting.com survey

Streaming

Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown

By Tom Butts published 30 May 23

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement

Streaming

Netflix Launches Password Sharing Crackdown in U.S.

By George Winslow published 23 May 23

Subscribers can add a user for $7.99 a month

Streaming

Cumulative U.S. Streaming Piracy Losses to Top $113B in 2027

By George Winslow published 21 April 23

Piracy rates will also rise between now and 2027, according to Parks Associates

Streaming

Survey: Netflix Remains Top `Must Have' Streaming Service

By George Winslow published 29 March 23

Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com

Streaming

LRG Survey: 27% Of Streaming Video Services Are Shared

By George Winslow published 20 March 23

The survey also found that consumer satisfaction with vMPVDs is declining and that 12% of direct-to-consumer streaming services are fully paid for by someone outside the household

Streaming

Survey: 35% of Netflix Subscribers Would Cancel if Streamer Raises Prices, Cracks Down on Password-Sharing

By Tom Butts published 15 March 23

Forbes Home survey also found that nearly half of survey respondents subscribe to streaming services they don't use

Netflix Unveils Password Sharing Rules

By Tom Butts published 1 February 23

Crackdown in U.S. could come as soon as March

Business

12 3 Archives

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