out-of-home

Latest about out-of-home

DirecTV

DirecTV Launches Dedicated Out-of-Home Ad Network

By George Winslow published

Starcom and Best Buy are the first to use the new DirecTV Remote service

Business
political advertising

OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising

By Anna Bager published

OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes

OPINION
March Madness Oral Roberts University

Survey: Socializing Is a Big Part of Sports Viewing

By George Winslow published

DirecTV survey found that 84% watch live sports with friends and family

Insights
iSpot

iSpot Acquires Out-of-Home TV Measurement Provider Tunity

By George Winslow published

iSpot’s third major acquisition in 14 months expands its offering to include out-of-home measurement

Mergers & Acquisitions
Atmosphere

Atmosphere Launches Atmosphere News for Out-Of-Home TV Market

By George Winslow last updated

Atmosphere News will offer short form content and will be initially be in 14,000 retail locations including restaurants, bars, gyms, hotels and doctor’s offices

Business