OTT advertising
Latest about OTT advertising

Magna: Long Form Video Ad Spend to Drop 9.1% in 2023
By George Winslow published
Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year

Is Local OTT Ad Spending About to Surpass Traditional TV?
By Tom Butts last updated
BIA report shows how OTT is driving demand for local programmatic advertising

BIA: OTT Now Fastest Growing Local Ad Platform
By Tom Butts last updated
Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time

It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
By Manik Bambha published
If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences

Scripps Bringing OTT Ads to Local Businesses With Amazon
By Michael Balderston published
Scripps’ Octane OTT sales team will work together with Amazon Advertising
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

