Latest about OTT advertising
Magna: Long Form Video Ad Spend to Drop 9.1% in 2023
Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year
Is Local OTT Ad Spending About to Surpass Traditional TV?
BIA report shows how OTT is driving demand for local programmatic advertising
BIA: OTT Now Fastest Growing Local Ad Platform
Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences
Scripps Bringing OTT Ads to Local Businesses With Amazon
Scripps’ Octane OTT sales team will work together with Amazon Advertising
