Latest about MVPDs
The agreement on terminology and how it is used will help simplify buying and selling of ads
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability
The station group says it reached the renewal milestone without any blackouts or service outages over contracts
The Notice of Proposed Rulemaking would provide the Commission with better data on the problem of blackouts and their impact on consumers
NAB’s request for intervention reflects doubts about progress in the move to NextGen TV
The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022
