Latest about MVPDs
Major U.S. MVPDs Agree on Definitions for Key Multiscreen TV Advertising Terms
The agreement on terminology and how it is used will help simplify buying and selling of ads
New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
Imagine Upgrades Ad Management Platform xG Linear with New Features
The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability
Gray Completes Retrans Renewals in 70% of Its Footprint
The station group says it reached the renewal milestone without any blackouts or service outages over contracts
FCC Seeks Public Comments on Blackout Reporting Requirements
The Notice of Proposed Rulemaking would provide the Commission with better data on the problem of blackouts and their impact on consumers
What's Next for the ATSC 3.0 Transition?
NAB’s request for intervention reflects doubts about progress in the move to NextGen TV
Hub Survey: Traditional Live TV Not Dead Yet
The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022
Cord-Cutting Worsens For Linear Video in Q1 With 2.1 Million Subs Lost
Virtual MVPDs fail to make up for traditional distributor losses
