Latest about Measurement Services
Most Networks Have Increased Their Use of New Measurement Providers
175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey
Nielsen to be Acquired by Private Equity Group for $16B
Consortium of investors previously had proposed $9B takeover
Comscore Renews Local Measurement Deal with American Spirit Media
Comscore will supply Local currency services for the group’s eight television markets
VideoAmp Raises $275M in Funding at $1.4B Valuation
The investments will fully fund an accelerated roll-out of its measurement platform for use as a media currency
Nielsen Relaunches Streaming Measurement Suite
The expanded Nielsen measurement suite now covers 100% of streaming minutes viewed on the TV screen, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV
