Measurement Services

Stock — Most Networks Have Increased Their Use of New Measurement Providers 175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

Nielsen to be Acquired by Private Equity Group for $16B Consortium of investors previously had proposed $9B takeover

VAB — Comscore Renews Local Measurement Deal with American Spirit Media Comscore will supply Local currency services for the group’s eight television markets

Latest about Measurement Services

VideoAmp Raises $275M in Funding at $1.4B Valuation

By George Winslow published 21 October 21

The investments will fully fund an accelerated roll-out of its measurement platform for use as a media currency

Business

Nielsen Relaunches Streaming Measurement Suite

By George Winslow published 7 October 21

The expanded Nielsen measurement suite now covers 100% of streaming minutes viewed on the TV screen, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV

Business

ANA Partners with Comscore on Cross Media Measurement Pilot

By George Winslow published 24 June 21

Will conduct a pilot test to assess Virtual People ID

Nexstar, Nielsen Agree to Measurement Services Deal

By Michael Balderston published 7 January 20

Nielsen to handle ratings for all Nexstar-affiliated stations.

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