Measurement Services
Latest about Measurement Services

Most Networks Have Increased Their Use of New Measurement Providers
By George Winslow last updated
175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

Nielsen to be Acquired by Private Equity Group for $16B
By Tom Butts published
Consortium of investors previously had proposed $9B takeover

Comscore Renews Local Measurement Deal with American Spirit Media
By George Winslow published
Comscore will supply Local currency services for the group’s eight television markets

VideoAmp Raises $275M in Funding at $1.4B Valuation
By George Winslow published
The investments will fully fund an accelerated roll-out of its measurement platform for use as a media currency

Nielsen Relaunches Streaming Measurement Suite
By George Winslow published
The expanded Nielsen measurement suite now covers 100% of streaming minutes viewed on the TV screen, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV
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