Latest about Kantar
Study: Streaming Market Is Saturated But Subscriptions Continue to Grow
`Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports
Kantar: U.S. Streaming Market Nears Saturation
95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar
MediaRadar Acquires Kantar Group’s Vivvix
The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights
Amazon, Peacock Lead in New U.S. Streaming Signups
Peacock accounted for 10% of new streaming signups in Q4, 2021 while Netflix’s penetration dropped below the two thirds mark, according to Kantar
U.S. Streaming Growth Stalls in Q3
New data from Kantar shows that the big streaming battle is now over sub retention, a fight that will heat up in Q4 as competition grows
HBO Max Nets Most Subscribers in Q1 2021, Per Kantar
Paramount+ earns 11.8% share of new subscribers as it enters the market
HBO Max Garners Most New Streaming Subs in Q4, Kantar Reports
Disney+ had the best 2020, however
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