Latest about ISpot.tv
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
CES2024: iSpot.tv Unveils New Streaming Measurement Offering
The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale
Camelot Inks Measurement Deal with iSpot.TV
Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform
Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey
Growth was up in broadcast network game shows, talk shows and soaps as well as syndication
Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry
World Cup: TV Ad Reach Spikes 29% on Linear TV in the U.S.
The World Cup collectively delivered more then 9.5 billion household TV ad impressions, up 28.7% from 2018, according to iSpot.TV
2022 FIFA World Cup Tops 8.4B TV Ad Impressions in U.S.
That is a 20% increase from the 7.1 billion TV impressions in 2018 on both English and Spanish-language TV according to iSpot.TV
GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off
GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement
