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daytime

Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

By Tom Butts published

Growth was up in broadcast network game shows, talk shows and soaps as well as syndication

Research
Pixabay

Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending

By George Winslow published

The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry

Research
Fox

World Cup: TV Ad Reach Spikes 29% on Linear TV in the U.S.

By George Winslow published

The World Cup collectively delivered more then 9.5 billion household TV ad impressions, up 28.7% from 2018, according to iSpot.TV

Sports
World Cup 2022

2022 FIFA World Cup Tops 8.4B TV Ad Impressions in U.S.

By George Winslow published

That is a 20% increase from the 7.1 billion TV impressions in 2018 on both English and Spanish-language TV according to iSpot.TV

Sports
money

GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off

By George Winslow last updated

GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement

Business
iSpot

iSpot Acquires Out-of-Home TV Measurement Provider Tunity

By George Winslow published

iSpot’s third major acquisition in 14 months expands its offering to include out-of-home measurement

Stock

NBCUniversal, iSpot.tv, Publicis to Conduct Measurement Pilot During Super Bowl & Olympics

By George Winslow published

NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings

Sports
money

Viant Integrates ISpot’s Measurement Solution

By George Winslow published

The integration into Viant’s Adelphic advertising software unifies linear and OTT measurement for Viant Advertisers

Products
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