Interactive Video

Latest about Interactive Video

HbbTV graphic for 2.0.5

HbbTV Association Formally Integrates DRM into Core Specification

By George Winslow published

HbbTV 2.0.5 is a major update in the specification for interactive TV services

Standards
Horowitz

Survey: Gen Z Wants More Interactive Live Video from Brands

By George Winslow last updated

More than half of Gen Z consumers are over half are more likely to engage with brands using live interactive video, according Agora

Insights
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YouTube Debuts Interactive Special, ‘A Heist With Markiplier’

By Michael Balderston published

Viewers get to determine the actions characters take during a museum heist.

Business