Impressions

Latest about Impressions

Pixabay

Ad Buyer’s Notions of `TV' Converge

By George Winslow published

Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

Business
JW Player

Get Ready: Here Comes Direct Audience Measurement, Impression-Based Transactions, Ad Targeting

By Phil Kurz last updated

Dave Otten, CEO and founder of JW Player, discusses what these developments may mean for TV

Business
TV Tech

It’s Time To Tear Down The Ad Silos

By Phil Kurz published

ABC-owned TV stations, NBCUniversal, Nexstar Media Group, Sinclair Broadcast Group and Hearst Television are among the major station groups that are adopting an impressions-based ad sales model

Opinion
family watching TV

Katz Backs Impressions-Based Currency for Local TV

By George Winslow published

Change would make it easier to make cross platform buys by putting TV and digital on the same footing

Business
Debra OConnell

ABC Owned TV Stations Embrace Impressions-based TV Ad Sales

By George Winslow published

The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis

Business
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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

Business