Latest about Impressions
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated
Group launches an industry consultation to support adoption of quality-based media buying
Ad Buyer’s Notions of `TV' Converge
Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared
Get Ready: Here Comes Direct Audience Measurement, Impression-Based Transactions, Ad Targeting
Dave Otten, CEO and founder of JW Player, discusses what these developments may mean for TV
It’s Time To Tear Down The Ad Silos
ABC-owned TV stations, NBCUniversal, Nexstar Media Group, Sinclair Broadcast Group and Hearst Television are among the major station groups that are adopting an impressions-based ad sales model
Katz Backs Impressions-Based Currency for Local TV
Change would make it easier to make cross platform buys by putting TV and digital on the same footing
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