Latest about Impressions

family watching TV

Katz Backs Impressions-Based Currency for Local TV

By George Winslow published

Change would make it easier to make cross platform buys by putting TV and digital on the same footing

Business
Debra OConnell

ABC Owned TV Stations Embrace Impressions-based TV Ad Sales

By George Winslow published

The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis

Business
null

Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.