Impressions
Latest about Impressions

Ad Buyer’s Notions of `TV' Converge
By George Winslow published
Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

Get Ready: Here Comes Direct Audience Measurement, Impression-Based Transactions, Ad Targeting
By Phil Kurz last updated
Dave Otten, CEO and founder of JW Player, discusses what these developments may mean for TV

It’s Time To Tear Down The Ad Silos
By Phil Kurz published
ABC-owned TV stations, NBCUniversal, Nexstar Media Group, Sinclair Broadcast Group and Hearst Television are among the major station groups that are adopting an impressions-based ad sales model

Katz Backs Impressions-Based Currency for Local TV
By George Winslow published
Change would make it easier to make cross platform buys by putting TV and digital on the same footing
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