Latest about GroupM
GroupM Forms Ad Innovation Accelerator
Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences
U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023
GroupM’s year end report forecasts 5.8% overall growth rate globally
GroupM Partners with IRIS.TV on CTV and Online Video Data
GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video
GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025
By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM
GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off
GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement
GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026
U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM
GroupM: No `Meaningful Impact’ of Supply Chain Problems on Ad Spending
Won’t have a major impact on media companies unless markets see even worse disruptions
