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CBS to Offer Addressable Ads on Broadcast TV

By Michael Balderston published

Will roll out in second half of 2021

Business
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NFL Finalizes TV Deals, Expands Digital Offerings

By Michael Balderston last updated

Current networks keep games, but digital offerings from Amazon and others expanded

Sports
Super Bowl LV Tom Brady

Super Bowl LV Scored 96.4M Total Viewers, a 14-Year Low

By Michael Balderston published

Number covers all platforms where the came was available

Sports
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COVID-19 Cases Reported at LA’s Television City

By Michael Balderston published

CBS says that none of the cases are tied to production

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‘Survivor’ Finale Conquers COVID-19 Challenge With Help of Tech

By Phil Kurz last updated

Remote camera control and a cloud-based workflow kept the talent and crew safe

Broadcast Engineering
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CBS’ ‘All Rise’ to Virtually Produce New Episode

By Michael Balderston published

Will be filmed with FaceTime, WebEx, Zoom and other online technologies

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NFL Playoffs Add Broadcasts as Format Expands

By Michael Balderston published

Increase to 14 teams adds two games to Wild Card round

Sports
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PGA Tour Sets TV Deals With CBS, NBC; Streaming With ESPN+

By Michael Balderston last updated

Part of deal includes PGA Tour leading onsite production and technical infrastructure

Sports
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CBS and Viacom Finalize Merger

By Michael Balderston published

The two companies will reunite under the ViacomCBS Inc. banner.

Business
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CBSN Philly Local Streaming Channel Goes Live

By Michael Balderston published

The latest market to receive CBS News’ local news streaming service.

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