Latest about BIA/Kelsey
Report: Local OTA Ad Revenue Expected to hit $20.8B
By Michael Balderston published
Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.
Report: Local TV Faces Growing Competition for Ad Dollars
By Phil Kurz published
Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.
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