As BIA/Kelsey looks down the road of local video advertising, it is seeing a healthy growth as a result of progress in Advanced TV and an industry commitment to improving interactivity and the viewer experience.
Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.
Local ad revenue is predicted to reach record highs by 2021 in large part due to the growth of local online and mobile video, as well as mobile and social advertising, according to the midyear update of BIA/Kelsey’s “U.S. Local Advertising Forecast 2017.”
BIA/Kelsey reports $6.8 billion of total came from retransmission consent agreement.
BIA/Kelsey is bullish on ATSC 3.0.
Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.