BIA/Kelsey

Latest about BIA/Kelsey

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BIA/Kelsey: Mobile Ad Spend to Reach over $32 Billion in 2021

By posted by Deborah D. McAdams published

Business
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BIA/Kelsey: ATSC 3.0 Will Pay for Itself in Three Years

By posted by Deborah D. McAdams published

BIA/Kelsey is bullish on ATSC 3.0.

Business
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Report: Local OTA Ad Revenue Expected to hit $20.8B

By Michael Balderston published

Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.

Business
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Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22

By Michael Balderston published

Business
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BIA: 2018 TV Station Revenue to Reach $27.68B

By Claudia Kienzle published

Forecast driven by strong political and digital advertising projections

Business
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Report: Retransmission Fees Boost Local TV Station Revenues to $28.4B

By Michael Balderston published

BIA/Kelsey reports $6.8 billion of total came from retransmission consent agreement.

Analysis
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Report: Mobile and Online Video Key to Local Ad Growth

By Michael Balderston published

Analysis
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Report: Local TV Faces Growing Competition for Ad Dollars

By Phil Kurz published

Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.

Analysis