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BIA/Kelsey

BIA: 2018 TV Station Revenue to Reach $27.68B
Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22
Report: Local TV Faces Growing Competition for Ad Dollars

Latest about BIA/Kelsey

Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22

By Michael Balderston published 6 February 18

Report: Local OTA Ad Revenue Expected to hit $20.8B

By Michael Balderston published 10 May 16

Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.

Report: Local TV Faces Growing Competition for Ad Dollars

By Phil Kurz published 5 October 17

Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.

Report: Mobile and Online Video Key to Local Ad Growth

By Michael Balderston published 12 July 17

Report: Retransmission Fees Boost Local TV Station Revenues to $28.4B

By Michael Balderston published 20 April 17

BIA/Kelsey reports $6.8 billion of total came from retransmission consent agreement.

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