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Ad Spending

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SMI Sees Growth in U.S. Ad Spend After 2020 Declines Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
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Zenith: Video Entertainment Ad Spending Resilient in 2020 In disruptive year, losses are negligible, though online brands far outpaces traditional TV
IAB: Linear TV Advertising Down 24% in 2020 CTV and digital video on the rise, however

Latest about Ad Spending

Report: Three in Five Advertisers Spending Less in 2020

By Michael Balderston published 13 July 20

Ad spending increasing as the year progresses, according to Advertiser Perceptions

Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey

By Phil Kurz published 28 February 19

BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more.

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