Latest about Ad Spending
IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry
RESEARCH Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns
The Case for Future-Ready Buyers in FAST Advertising
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment
Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
NFL will account for 69% of all national TV spending over the four-day holiday weekend, according to Guideline
2024 Local Media Ad Spending Tempered by Slow Economic Growth
BIA predicts robust growth for CTV/streaming, OTA
SMI Sees Growth in U.S. Ad Spend After 2020 Declines
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
Zenith: Video Entertainment Ad Spending Resilient in 2020
In disruptive year, losses are negligible, though online brands far outpaces traditional TV
LATEST ARTICLES
