Implementing HDR makes sense for your media operation if you understand that High Dynamic Range (HDR) is not just about more pixels, it’s about better pixels. Whether you are a content creator, broadcaster, cable/satellite operator or OTT streaming service provider, the opportunity is now as HDR video is expected to be the consumer technology taking the television experience to the next level.

NASA tested a pair of new technologies recently: the Orbital ATK’s QM-2 solid rocket booster and NASA’s HDR Stereo X camera (HiDyRS-X).

So how will adoption be achieved?

"We have many standards, but what we are missing is clarity of the problem they are supposed to solve."

Broadcasters agree on HDR. That's probably the big news.

My last post introduced High Dynamic Range (HDR) concepts and some background to the technology.

For broadcasters, video content creators, and production companies alike, there's a big change coming.

The Internet is developing into a great homogenizer when it comes to news media. Once easily defined media types, like television and newspapers, are