Latest about Opinons
How Local Ad Sellers Can Meet Shifting Advertiser Demand
By Ben Tatta published
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV
Triveni's 2024 Outlook: Look for Broadcasters to Operationalize NextGen TV
By Ralph Bachofen published
Broadcasters — particularly in public state-wide networks — will look for ways to efficiently repeat or translate their existing ATSC 3.0 signal to other areas
Newsbridge's 2024 Outlook: Make AI the Core of Your Strategy
By Philippe Petitpont published
For commercial ads and brand content, synthetic video will be the “go-to"
Phil Kurz Looks Ahead to 2024
By Phil Kurz published
OPINION My predictions for the media business in the coming year
Low Latency and Capacity Will Be Priorities for M&E in 2024
By Josh Arensberg published
OPINION Media and entertainment companies will seek tighter control of their network in the face of continuing threats and industry flux
The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
It Sounds Fine Here!
By Dennis Baxter published
INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV
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