Vizrt will unveil the Viz|3G graphics platform for mobile phones at IBC2006. This marks the first integration of a real-time graphics engine for mobile phone video viewing. Viz|3G is based on Vizrt’s Viz|Engine renderer and group subsidiary company Adactus’ MPEG-21-based multimedia delivery platform. Vizrt also plans to demonstrate the 3G integration, whereby graphics produced by the Viz|Trio CG can be distributed to mobile phones by the Viz|3G server.

Among the features in the new Viz|3G release are video streaming support from the new MPEG-21-controlled mobile streaming server and encoding platform, RSS data support for tickers and other similar applications, presentation of commercials and a back-office system for user and content management.

At IBC, Vizrt will demonstrate a prototype of a lightweight Viz|Engine renderer running on a cell phone. This will provide real-time, hardware-accelerated graphics on the client hardware and the opportunity for bespoke advertising animations, tailored to the phone user’s profile and even the location of the user.

For more information, see www.vizrt.com.