Teletrax secures deal for direct response ad tracking

Teletrax has expanded its position in the direct response advertising industry with the signing of a multiyear contract with Euro RSCG 4D DRTV to monitor television airings of direct response advertisements.

Teletrax is a global digital video monitoring and media asset management service that provides broadcast television intelligence to video content providers, such as entertainment companies, news organizations, TV syndicators and the advertising industry. The Teletrax service is provided through a subsidiary of Medialink Worldwide.

Euro RSCG 4D DRTV will use Teletrax’s tracking technology to monitor all broadcast, cable and satellite television airings of its short- and long-form direct response programming within the top 150 DMAs.

For more information visit

Back to the top