SDS announces expanded contract with Corus Entertainment

The Toronto broadcaster adds Symphony sales system for Cosmo and VIVA channels

Corus Entertainment has extended its use of the Specialty Data Systems SDS Sales system to its two newest TV stations. The Toronto-based broadcaster has added the system to both its Cosmo and VIVA (formerly CLT) TV stations, enabling Corus to maximize its efficiency and profits. The new installations bring the number of Corus TV stations using the SDS system to 11.

SDS Sales is part of SDS’ Symphony broadcast management system. It unifies sales, traffic, programming, finance and operations, enabling a two-way, real-time flow of data to be shared across departments and eliminating the need to re-key information or use paper.

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