Rogers Television, a community television operation serving 2.2 million customers, has launched BroadView's traffic and scheduling software in combination with a newly automated master control facility.
The new, centralized, multi-channel facility in Moncton, New Brunswick, generates nine individual channels of highly localized content for the many towns and cities of the region. The nine broadcast streams also include both English and French channels. The multichannel facility had previously been manual, but by automating, Rogers plans to significantly increase operational efficiencies.
Previously, users needed to print complex multichannel traffic logs and hand them over to master control operators for manual control of VTRs and other equipment. Now, the logs for nine channels flow seamlessly from scheduling to automation. This makes everything simpler, reduces on-air mistakes and improves overall on-air presentation.
Rogers can schedule all its secondary events, such as IDs, bugs, coming-ups and more. The channels even use animated bugs, which users can schedule in BroadView and are then ultimately driven by an Inscriber RTX device.
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