Latest about Opinons
Navigating Cloud Infrastructure: Tailoring Monitoring Strategies for Success
By Anupama Anantharaman published
While the media industry is increasingly embracing the cloud, this doesn’t render on-premises solutions obsolete
Advertisers Too Often Look At The Last Click
By Phil Kurz published
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
Redefining Content Storage: How AI is Meeting the Demand for High-Quality, Personalized Content
By Jonathan Morgan published
OPINION Many media assets lack appropriate metadata tagging, posing significant challenges for M&E companies aiming to repurpose and monetize their content
What Will Cloud Computing Be Like in 2024?
By Karl Paulsen published
OPINION Data breaches continue to be a significant threat
Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge
By Timothy Kay published
OPINION Dispelling myths and embracing opportunities between TV ads and voter engagement
Lights for Anchor Comfort: An Approach to Easing News Desk Eye Strain
By Bruce Aleksander published
OPINION When it’s a contrast rather than a brightness problem
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
By Jeremy Haft published
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
Remembering Susie
By Tom Butts published
“There are few people whose very entrance into a room can make the gathering a sunnier and happier one. That was Susie"
David Smith’s Purchase Of Baltimore Sun Could Have Important NextGen TV Ramifications
By Phil Kurz published
OPINION Perhaps Smith can leverage his newly acquired newsrooms, the natural news sense and newsmaker contacts of their “hyperlocal” beat reporters to fuel geo-targeted television news content and equally targeted commercials on Sinclair's 3.0 SFN
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