Latest about Opinons
A Consistent Quality of Viewing Experience Requires a Proactive Approach
OPINION Viewers today have high expectations and little patience for playback issues
AI that Moves the Needle: Generative AI for Discoverability
OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure
Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
NEXTGEN TV Broadcasters possess assets that digital-native platforms lack
‘Toothpick’ to Titan
Opinion New FCC would be well-served to help broadcasters make hay in datacasting
NAB Show Pt. II: Focus Shifts to Supporting ATSC 3.0
RF Technology Tech innovators turn to tweaking products to ease the rollout of NextGen TV
When the Glow Starts to Go: When to Change Your LED Lights
Lighting Technology Slow fade-out makes knowing when it’s replacement time a challenge
Microphones: There’s More to It Than Just Point and Play
Inside Audio Capturing broadcast sound relies on a sophisticated grasp of mic technology’s nuances
Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation
OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality
