Opinions
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Unleashing the Benefits of Hybrid Live Production with Orchestration
By Olivier Suard published
OPINION Orchestration systems for hybrid live production must integrate both on-premises and cloud resources seamlessly

Reaching for AI in the Cloud
By Karl Paulsen published
Cloudspotters Journal Remodeling in the cloud is allowing platform providers to offer true AI services

Artificial Intelligence Gets Personal
By John Footen published
Media Matrix How the agentic model will shape the future of media

Point/Counterpoint: 5G Broadcast vs. NextGen TV
By Preston Padden, Mark Aitken published
Opinion Industry veterans Preston Padden and Mark Aitken share their views on which standard should drive future of U.S. television

A Consistent Quality of Viewing Experience Requires a Proactive Approach
By Adam Massaro published
OPINION Viewers today have high expectations and little patience for playback issues

AI that Moves the Needle: Generative AI for Discoverability
By Eric Chang published
OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure

Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
By Ling Ling Sun published
NEXTGEN TV Broadcasters possess assets that digital-native platforms lack

When the Glow Starts to Go: When to Change Your LED Lights
By Bruce Aleksander published
Lighting Technology Slow fade-out makes knowing when it’s replacement time a challenge
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