Opinions
Latest about Opinons
![money](https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-320-75.jpg)
How Local Ad Sellers Can Meet Shifting Advertiser Demand
By Ben Tatta published
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV
![ATSC 3.0](https://cdn.mos.cms.futurecdn.net/CgUf7BxY69ataQSeaHz2pW-320-75.jpg)
Triveni's 2024 Outlook: Look for Broadcasters to Operationalize NextGen TV
By Ralph Bachofen published
Broadcasters — particularly in public state-wide networks — will look for ways to efficiently repeat or translate their existing ATSC 3.0 signal to other areas
![AI](https://cdn.mos.cms.futurecdn.net/qjNYtscuiRyJFdeYQiVmXQ-320-75.jpeg)
Newsbridge's 2024 Outlook: Make AI the Core of Your Strategy
By Philippe Petitpont published
For commercial ads and brand content, synthetic video will be the “go-to"
![2024](https://cdn.mos.cms.futurecdn.net/S6oHjMPwdmqFujrNfsUZHA-320-75.jpeg)
Phil Kurz Looks Ahead to 2024
By Phil Kurz published
OPINION My predictions for the media business in the coming year
![Adobe](https://cdn.mos.cms.futurecdn.net/erCz98tmcmDZfbQRa4KVfK-320-75.jpeg)
Low Latency and Capacity Will Be Priorities for M&E in 2024
By Josh Arensberg published
OPINION Media and entertainment companies will seek tighter control of their network in the face of continuing threats and industry flux
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
![audio](https://cdn.mos.cms.futurecdn.net/Q2L2sXK5YwjCDcc8oe3dFS-320-75.jpg)
It Sounds Fine Here!
By Dennis Baxter published
INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV
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