Opinions

What were the takeaways from FCC Chairwoman Jessica Rosenworcel's chat with NAB President Curtis LeGeyt?

To the home viewer, there is no longer a 'one-size-fits all' solution for delivering content

The advertising industry is putting more into measurement than ever before

With ATSC 3.0 now reaching half of U.S. viewers, broadcasters are taking the necessary steps to bring over-the-air TV to its fullest potential

WHITE PAPER Read about ONE Media/Sinclair's holistic approach to ATSC 3.0

MEDIA TECH Smaller crews, budgets and pandemic restrictions have been the driving force

LIGHTING TECHNOLOGY What needs to be seen must be within the limits of the camera’s contrast range

Familiarity with local culture is crucial when conveying scene or dialogue nuance in the final product

In-person events are back, but there's still a global audience looking for live streaming and VOD content from trade shows

If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences