Latest about Opinons
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
It Sounds Fine Here!
INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV
RF Technology: 2023 Recap and 2024 Projections
RF TECHNOLOGY Doug Lung shares his thoughts on RF spectrum, ATSC 3.0 and next steps for broadcasters
The Evolution of Audio Production in Broadcasts
OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location
Gamification in Broadcast: It’s All About the Eyeballs
OPINION Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere
The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model
OPINION Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024
Hulu: The Magic Wand in Disney's Digital Transformation
Disney-Hulu "One App" bundle sets critical digital-first initiative in motion
Is a Hybrid Cloud the Best Choice?
CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities
