Opinions
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A Media Technologist’s Guide to Evolving Skills
By John Footen published
Opinion Programming languages, prompt engineering and data skills are an important part of the AI future

How Bright Is My Studio?
By Bruce Aleksander published
A method for choosing the right light level

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
By Seamus Brennan published
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Reshaping Media Workflows: How Multimodal and Generative AI Impact Video Storytelling
By James Fraser published
Latest leaps in AI make it possible to secure content faster, cut production costs and unlock new monetization opportunities

Unlocking AI Potential for Media Organizations
By Narayanan Rajan published
Integrating artificial intelligence empowers media companies to streamline production, improve content distribution and enhance audience engagement through personalization

Optimizing Ad Revenue Across Streaming and Linear Channels
By Dimitri Tarassenko published
Digital has changed everything

Back to the Future: The Return of On-Premises Data Storage
By Seth Cohen published
Cost and performance concerns are prompting some organizations to rethink their approach to the public cloud

AI Technologies Weren’t Born Yesterday
By Karl Paulsen published
AI Outlook AI has been a source of speculation, observation (and entertainment) for more than a century
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