Madrid broadcaster, Multicanal, adopts Sintec OnAir broadcast management

SintecMedia's OnAir software has been integrated into the workflow of Madrid-based broadcaster Multicanal to manage programming and promotions for the company's seven channels airing in Spain and Portugal. Multicanal's purchase was SintecMedia's first installation of OnAir Version 3.

The new version centralizes many management functions, eliminates duplicate data entry, and facilitates communication between the various departments to bring about lower operating costs. It also provides an open architecture for the broadcaster's IT staff to adapt the system to new business requirements.

OnAir is being used to control the content of Multicanal's seven channels — which are broadcast over a combination of satellite and cable — from beginning to end, purchase contract to tape. The system, which was installed by SintecMedia, has assisted Multicanal in launching additional channels.

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