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ITN pioneers new media content delivery system

ITN, a news broadcast in the United Kingdom, is currently pioneering a streamed content to mobile service comprising two channels of news and weather for 3G phones and broadband distribution. The service is driven by IBIS ServerPlay.

ITN repurposes its news content specifically for mobile phones. The ITN Multimedia division is responsible for the production, editing, captioning and distribution to 3, Vodafone Live! with 3G and O2.

ITN Multimedia recently unveiled a 24-hour streamed news channel for mobile on MobiTV (who provide the channels to Orange’s 3G offering).

IBIS ServerPlay drives the content for one of ITN’s new ventures, providing news on broadband from GreenGrass TV. Operating a pre-pay broadcast Web network, GreenGrass offers broadcasters and rights holders an alternative to digital TV networks, enabling them to distribute and sell their programming directly to subscribers via the Web.

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