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Asia’s broadcasters rely on SeaChange, Aveco, Benchmark partnership

SeaChange International has announced a range of new broadcast TV clients being served through its partnerships with Aveco for automation technology and Benchmark Broadcast Systems. Among its newest clients coming on-air are Diganta in Bangladesh, Maharaja TV in Sri Lanka and Express News (TMN) in Pakistan.

Diganta is based in Dhaka and serves Bangladesh. Diganta TV, a news and entertainment station, is owned by a leading newspaper group that is now venturing into television.

MTV Channel (Pvt.) is based in Colombo and is one of the leading TV stations in Sri Lanka. This multilanguage, multichannel station broadcasts news, entertainment and other programming. MTV Channel is owned by The Capital Maharaja Organization — one of the largest privately held business conglomerates in Sri Lanka.

Express News Channel is based in Lahore and primarily broadcasts for the Pakistan market. It has recently gone on-air with a mix of news and human-interest programming. Express TV is owned by the Lakson Group — one of the country’s largest business conglomerates focusing on consumer goods and services.

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