WPEC/West Palm Beach: New HD, New Name

WPEC-TV in West Palm Beach, Fla., began localizing its local HD content this month as its “News 12” evolved into “CBS 12 News.” All its local newscasts are now being aired in 1080i out of its recently completed state-of-the-art studios, which encompasses a new news set and logo, as well as HD-enhanced custom graphics and newly original theme music.

To celebrate it jump to HD news, the broadcaster is giving away a 32-inch HD set during its late-night newscast every night through Feb. 27.

The set was designed by The FX Group, and built from the ground up. It incorporates more than four dozen HD screens (ranging from 19 to 72 inches) in floor-to-ceiling monitor walls. The HD set includes LED lighting, custom-designed Duratrans that instantly change the backdrop to reflect the time of day ore night, and a new color scheme.

WPEC said in a statement its CBS 12 StormTrac Weather Center is the focal point of the new design and taps into the most advanced radar tools currently available.

Also, WPEC’s Web site also got an updated look with a simpler design aimed at allowing viewers/users easier access to news updates, videos, weather and information 24/7.