To help fans track the progress of the teams, the USA Water Polo launched a mobile Web site specifically for the Games, http://usawaterpolo.mobi.
The site was designed and produced by Gold Mobile together with a media campaign designed by Kinetic Mobile and backed by a host of media sponsors.
The site offers game schedules, match scores, team member profiles, wallpapers and schedule and score updates via SMS text messages.
"Few national governing bodies have the good fortune to capitalize on the Olympic Games with a targeted message about the merits of their sport," said Christopher Ramsey, CEO of USA Water Polo. "This campaign breaks new ground and will bring many new young people to water polo, including future Olympians."
The U.S. men’s and women’s water polo teams both came away from Beijing with silver medals.
