UK’s Media Asset Capital adds Graham Sharp to board

Media Asset Capital (MAC), a media consultancy firm based in the UK, has announced that Graham Sharp, former vice president/GM of Avid Technology’s video division has joined MAC’s board of directors. Sharp will also develop new services to help clients improve their business and processes.

Sharp has held executive management positions at a number of leading media companies, including Alpha Image, Dynatech, Discreet Logic, Post Impressions and most recently Avid, where he ran the $470m video division.

MAC works with clients that create and distribute media, supply technology and offer services to the media industry. The company offers services in strategy, planning, governance, policy, regulation, technology strategy and implementation, workflow, operations and sales and marketing. MAC is also active in advising the investment community and helping them to understand the media market.

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