TVU Networks, InPlayer Form Partnership To Add Monetization Options To TVU Lineup

TVU Networks
(Image credit: TVU Networks)

MOUNTAIN VIEW, Calif.—TVU Networks and monetization platform InPlayer have formed a strategic partnership to offer existing and future TVU customers access to InPlayer’s pay-per-view and subscription tools, TVU said this week. TVU will highlight the partnership at the NAB Show (opens in new tab), April 23-27, in Las Vegas.

The partnership, which makes the InPlayer platform available for use with any TVU product, creates a complete production, streaming and monetization workflow, it said.

“This partnership enables our customers and prospective customers to turn content they produce into a direct, revenue stream,” said Paul Shen, CEO of TVU Networks. “This integration breaks down barriers for our clients and creates new business opportunities for them. Our relationship with InPlayer is at the heart of TVU – to empower content creators.”

InPlayer will enable video producers and others to generate pay-per-view and subscription revenue from fans of their content. The scalable platform manages the complete monetization process, including authentication, entitlement, payment and customer support, TVU said.

A variety of tools to help users maximize transactions, including support for discount and access codes, free trials, merchandise, syndication, live chat and fan engagement, gift vouchers and donations. API-driven, the InPlayer platform offers users customizations and white label options, it said.

“Within the sports world, it’s becoming more commonplace for content owners to take their video and other assets direct to the fan," said Edit Kovács, Chief Product Officer InPlayer. “With the TVU Networks/InPlayer combination, any owner, event or organization has a complete workflow to bring that content directly to the viewer.”

See TVU Networks in NAB Show booth W3806. 

More information is available on the company’s website (opens in new tab).

Phil Kurz

Phil Kurz is a contributing editor to TV Tech. He has written about TV and video technology for more than 30 years and served as editor of three leading industry magazines. He earned a Bachelor of Journalism and a Master’s Degree in Journalism from the University of Missouri-Columbia School of Journalism.