Time Warner Deploys SeaChange Digital Spot Software

Time Warner Cable systems in New York, Houston and San Antonio, Texas have launched local advertising initiatives on digital channels using new SeaChange software. According to SeaChange, the Time Warner systems are among the first to capture digital ad business by upgrading their existing SeaChange insertion platfor

Author:: TVTechnology
Updated:: Feb 23, 2018
Original:: Oct 22, 2003

Time Warner Cable systems in New York, Houston and San Antonio, Texas have launched local advertising initiatives on digital channels using new SeaChange software.

According to SeaChange, the Time Warner systems are among the first to capture digital ad business by upgrading their existing SeaChange insertion platforms with the company's Transport Stream Inserters and the Digital Transcoder software. The software enhancements integrate with existing SeaChange Spot analog insertion systems and any digital stream remultiplexor. Transport Stream Inserter supports up to 96 channels of digital ad insertion, merges inventory with SeaChange Spot libraries and any third-party traffic and billing systems, and can handle HD ad insertions.

The three cable systems can now insert digital avails into their local inventory with SeaChange Transport Stream Inserters and Digital Transcoder software.

SeaChange is backing Time Warner Cable's iCONTROL service. The service provides movies-on-demand, subscription video-on-demand (SVOD), music-on-demand and tiers of free on-demand programming.

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Time Warner's Houston system passes more than 1.5 million homes and has more than 25 hub sites.

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