The Cincinnati Enquirer Expands Online Video With Avid

The Cincinnati Enquirer (a Gannett paper) wants to double its video content production to more than 150 video segments per month, so it's working with Avid Technology to create a streamlined and more collaborative video production process.

The newspaper currently has a team of 40 video producers and online editors trained to generate news stories with video elements—us from a staff of just eight this time last year.

"As the traditional newspaper business evolves to include more interactive and video content, these individual contributors have to assume new responsibilities—and they need a reliable and agile video production solution to keep up with a fast-paced and constantly changing news environment," said The Enquirer's Multimedia and Presentation Editor, Kenneth Amos. "The Enquirer turned to Avid because of its understanding of the news production process and ability to adapt its broadcast technologies to a traditional print-based newsroom. Avid's deep experience implementing digital video production workflows made it a no-brainer to work with them on this transformation of our business—and it's already paid off."

Currently, The Enquirer is producing approximately 75 video segments each month for its three Web brands: Cincinnati.Com, and It hopes to double that number in 2008 using the Mac- and PC-based Avid Xpress Pro systems, allowing multiple producers to simultaneously access media assets stored on an Avid Unity network.

Installation of the shared storage and the training of employees on the new system were completed at the end of 2007.