Teletrax to Monitor Marketing for CBS Distribution

CBS Television Distribution (CTD) will electronically track usage of its broadcast marketing and promotional content on television stations nationwide using the digital watermarking and broadcast tracking service from Teletrax.
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CBS Television Distribution (CTD) will electronically track usage of its broadcast marketing and promotional content on television stations nationwide using the digital watermarking and broadcast tracking service from Teletrax.

Teletrax said its suite of broadcast intelligence services will electronically monitor and analyze CBS affiliate stations’ usage of CTDs on-air television show promotions across all 210 major cities, or DMAs, in the United States. Teletrax will provide CTD with reports detailing how its video content is used and aired by affiliate stations, so it can evaluate marketing campaign performance.

Under terms of the agreement, Teletrax will monitor the promotions of CTD’s top syndicated series including “The Oprah Winfrey Show,” “Wheel of Fortune,” and “CSI: Miami.”

The deal follows a separate contract between Teletrax and CBS Television Network.

“Our contract with CTD demonstrates CBS’ trust in our ability to provide valuable intelligence on affiliate usage of promotional campaign material and is further evidence of the organizations’ reliance on our near-real time monitoring and reporting capabilities to impact its bottom-line,” said Teletrax President Andy Nobbs.

Teletrax is a joint venture between Royal Philips Electronics of the Netherlands and marketing company Medialink, with underlying patented technology by Philips and Beaverton, Ore.-based watermarking provider Digimarc.