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Target, Musion Team for ‘Holographic’ HD Fashion Show

Target this week has turned a large meeting hall at Grand Central Terminal in Manhattan into what the store chain calls “the world’s first virtual fashion show.” The show is missing one key ingredient, however—fashion models.

Instead, the Minneapolis-based chain is using cutting-edge technology to produce what it says are HD holograms allowing Target clothes themselves to strut their stuff down a virtual runway without the aid of live human models.

For its show, Target is tapping the resources of Musion Systems Ltd., a London-based holograph firm that uses a proprietary illusionary technique known as Eyeliner, an HD projection system which gives the allusion of 3-D characters (pre-recorded) appearing on a stage or other venue in real time and interacting with humans, if desired.

The two-day Target Model-less Fashion Show was scheduled to run through today (Nov. 7).