Summit Preview: Explore the Metaverse with Chris Pfaff
Veteran media technology expert Chris Pfaff will talk with TV Tech Editor in Chief Tom Butts about our virtual future
On Wednesday, March 29, TV Tech will be holding its Spring TV Tech Summit, a series of keynote conversations, panel discussions and case studies covering the latest advances in Media and Entertainment tech.
Opening the summit, TV Tech Editor in Chief Tom Butts will talk with Chris Pfaff, founder of Chris Pfaff Tech/Media LLC, and a leading new media and technology producer and strategist on “Why You Should Care about the Metaverse.”
Chris’s 30+ year background in the industry makes him uniquely qualified to speak about this technology which (some would characterize) as “emerging” for more than a decade.
For those of us who think the metaverse is just another name for virtual reality, Chris is ready to debunk that trope.
“The metaverse is a shared decentralized digital space where you can meet, create and share a personalized experience,” he said. “But you can do that in virtual reality and in other technologies as well. And I think that someday soon, perhaps not that many years from now we will have more projectable holograms that will reflect how people currently view the future of the metaverse.
"What makes the metaverse different from virtual reality is that it has to be immersive and it has to be persistent," Chris added. "It has to have some community which may have some connections to what you experience in the physical world. It doesn't have to be a simulacrum of what you do in the physical world where you are just ‘layering on.’”
Making the metaverse more immersive is key, not just to entertain us but to educate us as well, Chris says
“For example, if you were studying meteorology or cosmology and somebody was teaching you about the stratosphere and the ionosphere, using the metaverse to provide a more fully immersive kind of experience could really revolutionize the way we communicate and teach,” he added.
For more insight on how the metaverse fits into the future of media production, register for the TV Tech Summit here.
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Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.