Sony Kicks Off Nationwide Tour

Sony Electronics officially kicked off its "Work Smart, Work Sony" Truck Tour in New York last month, unveiling a 51-foot-long vehicle that broadcast and production systems division president Patrick Whittingham referred to as "a mobile NAB booth." The truck features the latest from Sony's high definition and digital production line, including the company's new professional optical disc-based system, XDCAM. The vehicle will travel throughout the U.S. until April 2004.

In addition to XDCAM, other exhibits on the truck include the HDC-950 and HDC-930 high definition cameras, the BVP-950 digital camera, the DNW-7 Betacam SX and DSR-390 DVCAM camcorders, the MSW-900 MPEG-IMX camcorder, the DVS-9000 and MVS-8000 production switchers, and the XPRI nonlinear editing system.

There will also be a variety of Sony professional audio equipment (including microphones and the DMX-R100 digital console), the new LUMA LCD displays, digital signage, fiber and storage solutions, and Sony Professional Services on display.