Sky Sports and Vodafone UK are offering live international cricket and the Football League playoffs to Vodafone live! customers with 3G phones.
For the first time in the UK, football matches were shown simultaneously live on mobile and on TV, starting with the semifinals of the Championship playoffs last Saturday.
In the first month alone around 100 hours of coverage have been scheduled, including 15 live football matches. Live cricket will continue through the summer until the final test against Pakistan in September.
Live football and cricket from Sky Sports is being made available as part of the Sky Mobile TV service, which offers Vodafone live! with 3G customers the chance to receive a range of mobile TV channels, including news, sports, entertainment, documentary and music channels.