User-Generated Video (UGV) use and revenue have shifted upward since last year and are growing faster than previously expected, according to a report from In-Stat.
The Scottsdale, Ariz.-based research firm says that with rapid growth in China, expectations of higher-quality content and increasing file size maximums, the demands on bandwidth will likely continue to grow at an even faster rate than the number of video files served.
“User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe,” said Michael Inouye, In-Stat analyst. “China is a prime example of UGV’s global reach and appeal, capturing a significant portion of the world market, making it second only to the U.S.”
The In-Stat report “User-Generated Video, A Global Stage for You,” found the following:
- Total worldwide UGV revenue is expected to eclipse US$1.19 billion by 2012.
- 160 billion UGV served videos are forecast for 2012.
- Individuals who use mobile phones to participate in online video sites are most likely to contribute to the market, both financially and in terms of content.
The research is part of In-Stat’s Consumer Media and Content service.