Radyne Simplifies Name, Brand Strategy

    Changing gears slightly, Radyne Comstream is becoming Radyne Corp. The name change was part of a strategy to simplify product branding. Thus, the manufacture and sales of satellite and microwave communications equipment will fall under the Radyne name; marketing of broadcast encoders and decoders will fall under
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    Changing gears slightly, Radyne Comstream is becoming Radyne Corp.

    The name change was part of a strategy to simplify product branding. Thus, the manufacture and sales of satellite and microwave communications equipment will fall under the Radyne name; marketing of broadcast encoders and decoders will fall under the Tiernan brand; and sales of high-power amplifiers under the recently acquired Xicom brand.

    "Our streamlined brand approach reflects the strong identity that each of our brands has in the market place," said Bob Fitting, CEO of Radyne.

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