Quantel is well known for its uniquely designed trade show booths.NEWBURY, ENGLAND
Quantel will not be at NAB's Las Vegas extravaganza in April. The Newbury, England digital video pioneer has opted to stay home this year.
"It's not a decision that we've come to without a great deal of thought," Quantel CEO Ray Cross said. "However, in the current general economic climate, we quite simply can't justify the $1 million-plus investment that exhibiting at NAB would require. This year we're being prudent; I'm sure our customers are too."
Quantel last year had an arching blue-lit maze in the South Hall. It unveiled a stereoscopic 3D post-production system and a virtual file editing system. Quantel is hip-deep in many of the current 3D video efforts, including the recent Sky demo in the United Kingdom and the NFL simulcast here. Quantel's editing systems also are an integral part of ESPN's bicoastal production facilities.
"The road shows we've been running around the world over the last year have showed us that many of our customers really appreciate the convenience and individual attention that such events can offer," Cross continued. "These initiatives will therefore continue to be at the forefront of our customer-facing activities over the coming months, in combination with the regular visits that our R&D, support, sales, marketing and management teams make to our users.
"We are busy working on new projects for major customers around the world at the moment and are progressing exciting new developments such as V4.1 and beyond, RED workflow, Stereo3D, Dino and FCP server integration to name just a few. Not going to NAB in this challenging year will allow R&D to focus fully on delivering for our customers. This year delivery, not marketing, comes first."
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