ESPN Classic in Europe is implementing automated promo production and in-program graphics from Pixel Power and Red Bee Media to eliminate the need for post production.
Pixel Power's Pixel Promo provides the graphics for score updates, branding and historical information. It is used to build multi-language graphics with audio tags from templates for promo creation just prior to air and overlays the view time and program titles by searching the automation and listings schedules for the correct appointment to view.
To increase flexibility, Pixel Power applies graphics live to air rather than burning them to master tape. Working from prepared job files, events like score changes automatically trigger the corresponding on-screen graphics. Revising the look and feel simply requires a job-file update rather than post production.
Following its migration to Red Bee Media for playout, ESPN Classic will broadcast its dedicated sporting content in Italian, French and English with graphics in each appropriate language.
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