Paramount Global Adopts Avid’s Managed Cloud Solution

(Image credit: Avid)

BURLINGTON, Mass.— Avid has announced Paramount Global has entered into an agreement to use Avid’s managed cloud solutions for video content production around the globe.  

The new cloud subscription services agreement is part of Paramount Tech’s “Cloud First” mindset and its efforts to transform production operations with rapidly scalable, centralized resources that relieve creative teams from the burden of infrastructure management. 

Avid’s managed platform is delivered on the Microsoft Azure cloud platform, supporting video editing tools, content management platforms and shared storage that are now available to teams consisting of hundreds of contributors, editors and producers around the world who collaborate daily on shows, promos and ‘tentpole’ global events such as the MTV Europe Music Awards. 

“The cloud brings a new paradigm for our industry to reshape operations, innovate creative workflows and drive toward a cloud production ecosystem that can accelerate content availability,” said Phil Wiser, executive vice president & chief technology officer, Paramount Global. “Avid’s managed cloud gives us the agility, speed and capabilities to collaborate from anywhere by bringing together our end-user tools, production platforms and workflow management into a scalable cloud subscription. We’ve become much nimbler and more efficient at meeting the elastic needs of the geographically distributed teams delivering Paramount content.” 

The two companies reported that Paramount began its cloud journey with Avid by creating an open environment to ensure collaboration between users of Avid and third-party editing tools, followed by the establishment of remote editing workflows for business continuity at the onset of the COVID-19 pandemic. 

With the new agreement, Paramount production teams in Europe, Asia Pacific and the U.S. will create TV shows and other content on the open Avid MediaCentral production platform with Avid Media Composer and Adobe Premiere video editing software and Avid NEXIS media storage—all managed by Avid in the cloud. 

“While we began our cloud work with Paramount with a proof of concept, our expanding collaboration showed us the speed at which this industry is learning to apply the cloud toward dramatically enhancing the many ways production teams want to do their best work,” said Jeff Rosica, CEO and president, Avid. “Avid is thrilled to bring the power of our cloud collaboration with Microsoft to help Paramount carry out their vision for content creation far beyond the limitations of on-premises operations into the cloud while driving adoption across the industry.” 

Avid’s offerings for large-scale media production in the cloud benefit from its longstanding Strategic Cloud Alliance with Microsoft. These include a rapidly deployable Managed Cloud Platform; On Demand Services such as Avid | Edit On Demand; Certified Cloud Workflows for the production communities; and consultative Cloud Incubation projects that assist Avid customers in fulfilling their unique vision for cloud operations. 

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.