Netflix announced Sunday that it has suspended its streaming service to Russia, in light of its invasion of Ukraine.
“Given the circumstances on the ground, we have decided to suspend our service in Russia," a Netflix spokesperson said.
The move is seen as fairly symbolic for Netflix since Russia accounts for just under 1 million subscribers, a small fraction of its 222 million subscribers worldwide. However, it's not just subscriptions that tie Netflix to Russia. Earlier last week, the streaming service, which just signed an agreement last December to begin carrying 20 Russian federal television channels on its streaming service, announced it would no longer comply with the terms.
The announcement is just the latest in a series of announcements from media giants like Disney, Warner Bros., Paramount Pictures, Sony and Universal, who all said they would not premiere their latest movie releases in Russia.
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.