NBC Olympics’ Bell: ‘Shocked’ to See Digital Just 3 Percent of Viewing

    Exec producer says results prove broadcast approach works, but live opening ceremony may be coming
    Author:
    Publish date:
    Social count:
    0

    NEW YORK—After expecting a digital share of the Rio Olympics broadcast to be somewhere around 25 percent, NBC Olympics executive producer Jim Bell told attendees at the inaugural LiveFronts conference he was “shocked” the number only came out to be 3 percent. “It simultaneously confused and pleased me,” explained Bell. “Like, ‘We’re still here. Linear!’”

    For the full story, visit TVT’s sister publication B&C.

    Related

    Olympics Executive Producer Downplays Rio Concerns promo image
    Sports

    NBC Olympics Partners With Facebook, Instagram

    Facebook and Instagram won’t be competing for medals, but they are getting in on the Olympics action as NBC Olympics has announced a partnership with the social media sites to provide unique content to fans.